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Konstantin Alefirov




WORK EXPERIENCE

May 2008 – up to present        Tengri Saatchi & Saatchi, Worldwide Ideas Company
                                                 Kazakhstan, Almaty
                                                 Director for New Business Development
                                                 Customer Services Director
                                                 •    Client-Agency relationship management
                                                 •    Communicative strategy development and execution including TV

                                                 and photo shooting
                                                 •    New business development

Aug. 2006 – up to present      Tengri Brand Factory, BTL/Event/PR agency
                                                Kazakhstan, Almaty
                                                Executive Director
                                               •    General , Strategic, Financial and HR management
                                               •    Supervision of project development and implementation
                                               •    New business development
                   
Nov. 2004 – Nov. 2005           "Raimbek Bottlers", Kazakhstan, Almaty
                                                Brand manager
                                               •    brand portfolio & initiative management
                                               •    brand strategy development and execution
                                               •    category expertise, market research and consumer understanding
                                               •    development of trade programs and control over distributors
                                               •    development  of new products and launch


Feb. 2003 – Oct. 2004            Procter & Gamble Central Asia, FMCG market leader
                                                 Kazakhstan, Almaty
                                                Assistant/Junior Brand Manager, Marketing Dept.,
                                               •    brand portfolio & initiative management
                                               •    in-depth business analysis and category team leadership
                                               •    category expertise, market research and consumer understanding
                                               •    launch of new products/in new markets

EDUCATION              
                                             Kazakh-American Free University                                               
                                             Ust-Kamenogorsk, Kazakhstan
                                             BA: Business Administration (graduated with honors)

                                            University of Wisconsin
                                            Eau Claire, USA                          
                                            One year undergraduate program
                                            Field of Study: Business Administration

ADDITIONAL INFORMATION:


                                            Languages:              Russian, English


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